Vivino is a wine community and marketplace built around user-generated data. Its published figures describe a service with more than 74 million users, over 3.26 billion scanned labels, and more than 19.6 million wines. These figures come from different Vivino pages and periods, so they should be read as page-specific measurements rather than one synchronized snapshot.
Contents
- Vivino’s scale and growth
- The rating system
- Scanning, reviews, and wine coverage
- Geographic patterns
- Regional wine styles
- Awards and community activity
- App-store statistics
Vivino’s scale and growth
Vivino’s About page says the community has been growing since 2010. The same page reports 74 million-plus users, more than 3.26 billion scanned labels, and over 19.6 million wines. Vivino describes itself there as the world’s largest wine community and marketplace. Because the page presents these as “plus” figures, each number is a floor rather than an exact total.
The company’s earlier milestone reporting shows how that scale developed. In “One billion reasons why,” Vivino reported 40 million users and one billion scans. It also said those users had scanned 10 million wines from more than 200,000 producers. The same article said Vivino was attracting more than half a million new users each month. These are milestone-era figures and should not be substituted for the larger totals reported on the current About page.
Vivino’s “Celebrate 100 Million Scans” article reported 100 million scans in 2015, alongside seven million users and five million different wines in the database. Another Vivino community milestone article said the community had passed five million wine lovers. Together, these historical measurements show the service expanding in users, scans, and catalog breadth over time, while remaining tied to the dates and milestones of the original articles.
| Vivino measurement | Published figure | Source label |
|---|---|---|
| Users | 74 million+ | Vivino about page |
| Scanned labels | 3.26 billion+ | Vivino about page |
| Wines | 19.6 million+ | Vivino about page |
| Users at one-billion-scan milestone | 40 million | One billion reasons why |
| Scans at one-billion-scan milestone | 1 billion | One billion reasons why |
| Users reported in 2015 | 7 million | Celebrate 100 Million Scans |
The historical values are not independently re-verified here. They are retained as Vivino’s own reported measurements, with the source labels kept visible so readers can distinguish them from current platform claims.
The rating system
Vivino uses a five-star rating system. Users can rate wines from one to five stars, giving the platform a common scale for combining community opinion across a very large catalog. Vivino’s “5-star rating system” article reports an average Vivino rating of 3.6.
That article also explains how Vivino positions its stars beside the traditional expert-point system. Vivino says that wines scoring 90 or more points are considered superior in the traditional system, while wines scoring 95 or more points are extraordinary. It further says a 4.0 Vivino rating correlates with a 90-point expert rating. This is a correlation presented by Vivino, not a claim that the two systems use identical methods.
The distribution becomes more selective at higher community scores. Vivino says a 4.0-rated wine is better than 85% of the 9.5 million wines in its database, while a 4.5-rated wine is better than 99% of the wines on Vivino. The same rating-system article gives the database size as 9.5 million wines. That figure differs from the 19.6 million-plus figure on the About page because the pages describe different measurements and publication contexts.
For readers choosing a bottle, the practical meaning is comparative: a score above the platform average is not simply a personal preference marker. In Vivino’s own explanation, the gap between 4.0 and 4.5 represents a progressively smaller share of the catalog. The figures do not establish that every bottle with the same score tastes alike, but they do show how the platform frames its star scale.
Scanning, reviews, and wine coverage
Scanning is central to Vivino’s model. A label scan connects a physical bottle with the platform’s catalog, while ratings and reviews add community context. At the one-billion-scan milestone, Vivino said 40 million users had scanned 10 million wines and bottles associated with more than 200,000 producers. The milestone itself was one billion scans.
The 2015 top-list article, “Experts Weigh in on Top Wines of 2015,” reported more than 17 million ratings covering more than two million wines. That is a historical view of participation rather than a current total, but it illustrates the breadth of the review base during that period. Vivino’s U.S. data article also said it used data from five million American users and that those users generated 86,429 daily scans.
The French community milestone provides another detailed example. Vivino said its French community reached one million users. Since November 2011, those users had scanned 1.8 million different bottles and 12.5 million bottles in total. Vivino described the average as approximately 12.5 scans per French user. It also said 14% of the wines scanned by French users were rated.
Those French figures should not be generalized to every market. They describe French users, a stated starting point of November 2011, and a specific milestone article. Still, they show the difference between unique bottles and total scanning activity: 1.8 million different bottles represented 12.5 million bottle scans. Vivino also said more than a quarter of France’s one million users lived in Paris.
The platform’s catalog claims vary by page and product surface. The rating-system article gives 9.5 million wines, the About page gives 19.6 million-plus wines, and the App Store listing says the app includes ratings and reviews across 16 million wines. These should be treated as distinct, source-specific figures rather than added together.
Geographic patterns
Vivino’s popular-countries page ranks the United States first, France second, Spain third, Italy fourth, and Chile fifth. The list is a platform ranking, not a statement about global wine production, consumption, or quality. Its value is showing which country categories Vivino presents as most popular within that page’s framework.
The French milestone gives the ranking more local detail. Vivino reported one million users in France, with more than a quarter living in Paris. It also listed 29,000 users in Aix-en-Provence and 18,000 users in Bordeaux. These city counts are part of the same French community report and should be read as measurements from that period.
Vivino used a visual comparison in that article as well: the stack represented by 1.8 million bottles would equal 1,828 Eiffel Towers. This is a descriptive scale comparison supplied by Vivino, not a separate count of physical bottles held by users. The underlying quantified data remains the 1.8 million different bottles scanned by French users.
The country ranking and French city figures answer different questions. The first describes the order of popular country pages; the second describes user distribution and scanning activity inside France. Keeping those scopes separate avoids turning a platform category ranking into a demographic or market-share estimate.
Regional wine styles
Vivino says it covers more than 250 regional wine styles. Its popular regional styles list ranks Argentinian Malbec first, Spanish Red second, Central Italy Red third, Californian Cabernet Sauvignon fourth, and Spanish Rioja Red fifth.
| Rank | Popular regional style |
|---|---|
| 1 | Argentinian Malbec |
| 2 | Spanish Red |
| 3 | Central Italy Red |
| 4 | Californian Cabernet Sauvignon |
| 5 | Spanish Rioja Red |
This list is useful as a snapshot of the styles Vivino highlights, but it does not quantify bottles sold, average ratings, or the number of users selecting each style. The only breadth figure supplied for the regional-style catalog is “over 250” styles. The five ranked entries therefore describe order, while the total describes category coverage.
For a wine reader, the combination suggests two layers of discovery. Country pages organize interest geographically, while regional styles narrow that interest to recognizable categories such as Malbec, Rioja Red, and Cabernet Sauvignon. No further sales, volume, or rating figures are supplied for the individual styles, so they should not be assigned unsupported percentages.
Awards and community activity
Vivino’s 2019 Wine Style Awards honored 1,640 wines across 164 wine styles. Eligibility required at least 50 ratings. That threshold matters because it indicates the awards were based on wines with a minimum level of community feedback, rather than on an entirely unreviewed catalog.
The award figures provide a compact view of breadth and selection: 164 styles formed the classification frame, 1,640 wines received honors, and each eligible wine needed at least 50 ratings. The numbers do not state how many wines entered, how many were excluded, or how award winners were distributed among styles.
The earlier 2015 top-list report gives a broader participation measure: more than 17 million ratings across more than two million wines. The French report adds a geographic participation measure, with 14% of scanned wines rated. These statistics are not directly comparable because they cover different populations, dates, and units. A rating count, a rated-wine percentage, and an award eligibility threshold describe different stages of activity.
App-store statistics
The App Store listing reports 129,000 ratings and an average rating of 4.8 out of 5. It places Vivino in the Food & Drink category, gives the app an 18+ age rating, and lists the app size as 242.4 MB. The listing says the app supports English plus 13 more languages.
The same App Store listing says the iPhone app serves 70 million wine lovers. It describes millions of ratings and reviews across 16 million wines, 245,000 wineries, and more than 500 shoppable merchants. These are listing claims tied to the iPhone product surface, so they should be kept separate from the About-page totals and the historical milestone figures.
Google Play presents a different set of measurements. Its listing shows a 4.5 rating and 226,000 reviews, and says the app was updated on May 26, 2026. The listing also says users can log every wine rating and sort a cellar by quantity, vintage, or readiness to drink.
The store ratings are not a direct quality comparison between iPhone and Android. They come from different stores, review pools, and listing contexts. Likewise, the 70 million wine lovers cited by the App Store listing should not be added to the 74 million-plus users on the About page. The figures overlap in subject and may reflect different counting rules.
Taken together, Vivino’s published statistics describe a platform spanning a large community, a broad wine catalog, user scanning, five-star ratings, geographic discovery, and marketplace activity. The most reliable reading is source-specific: use the current page for its current claim, the milestone article for its historical measurement, and the app listing for product-surface details.